How a high school coach became one of basketball's most powerful people


SportsPulse: USA TODAY Sports’ Scott Gleeson tells us which freshman to keep an eye on as the beginning of the college inches closer.

MILWAUKEE – For the first time in a couple hours, one of the most powerful people in basketball can lay down his phone and lock in on the court at Fiserv Forum. Bret Just, the agent whose fingerprints are all over coaching moves at every level of the sport, has spent much of the night alternating his attention between what’s happening in front of him, refreshing his scoreboard app and texting with a small college coach who is probably a few years away from the big time. .

For Just, virtually every game from October to April is an emotional grind. Someone he represents somewhere in the basketball universe is winning or losing, and even though it’s less than three weeks into the NBA season, he can barely go more than a minute without trying to figure out whether it’s going to be a sleepless night.

But now, with a game between the Milwaukee Bucks and New York…

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