'It's the right moment': More Than A Vote launches 2021 campaign with new ad starring LeBron James

With no federal election on the calendar in 2021, More Than A Vote — the voting rights organization comprised of Black athletes and artists — wasn’t simply going to sit on the sidelines.

NBA All-Star weekend in Atlanta, Georgia presented the perfect time and place to reenter the conversation. 

“It’s the right moment for maximum impact and it’s the right moment to start our fight anew,” More Than A Vote executive director Addisu Demissie told USA TODAY Sports by phone Thursday.

Earlier this week, the group detailed how it would remain proactive in Georgia, where the state legislature has already proposed legislation to limit voting options, and announced a partnership with the NBA, Players’ Association and Georgia NAACP to highlight these issues throughout the weekend.

On Friday, More Than A Vote formally kicked off its 2021 efforts on a national scale by launching the “Protect Our Power” campaign, while announcing other areas of activism – criminal justice reform, local elections and redistricting – member athletes look forward to participating in this year. To coincide with the launch, More Than A Vote released an opening advertisement narrated by…

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