PGA Tour to create $40 million bonus pool for stars

The PGA Tour has created a lucrative bonus structure that will reward golf’s biggest stars regardless of how they perform on the course, Golfweek has learned. The new system is designed to compensate players who are judged to drive fan and sponsor engagement, like Tiger Woods, Bryson DeChambeau and Rickie Fowler.

Known as the Player Impact Program, the concept is seen as a direct response to Premier Golf League, a proposed splinter tour funded by the Saudi Arabian regime that has tried to lure golf’s biggest names with the promise of a massive guaranteed pay day. PGL has spent years trying to gain traction but seems no closer to signing a sufficient number of elite players to be viable. The stuttering PGL effort nevertheless forced the PGA Tour to devise a means to reward stars for the value they add to the overall product rather than solely for their on-course performance.

A PGA Tour spokesperson confirmed to Golfweek that the Player Impact Program began January 1 to “recognize and reward players who positively move the needle.” At the end of the year, a pool of $40 million will be distributed among 10 players, with the player deemed most…

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