Zion Williamson signs with Jordan Brand in first major deal as NBA player

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Marketing expert and President/CEO of United Entertainment Group, Jarrod Moses, projects that Zion Williamson will be a billionaire within five years and explains how he’ll accomplish that.
USA TODAY

Corrections and clarifications: In an earlier version of this story, the shoe that Zion Williamson blew out was misidentified. It was a PG 2.5, from Paul George’s signature line with Nike.

NEW YORK — The race to sign basketball’s most marketable young star is over.

New Orleans Pelicans forward Zion Williamson announced on Instagram on Tuesday that he is signing an endorsement deal with Jordan Brand. Financial terms of the deal were not immediately available.

“Zion’s incredible determination, character and play are inspiring,” the brand’s founder, Michael Jordan, said in a statement. “He’s an essential part of the new talent that will help lead the brand into the future. He told us he would ‘shock the world,’ and asked us to believe him. We do.”

Jordan Brand is owned by Nike Inc. but has morphed into a distinct brand since its creation in 1984 — which, in part, helped lure its namesake to the company. Boston Celtics guard Jayson Tatum and Washington…

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